The Budget Fashionista wonders whether SJP’s appearance on Oprah will be enough to overcome the bad blog buzz that Steve and Barry’s has made over its cease-and-desist letters. Um, yeah. It’s Oprah. Oprah says “fart” and middle America fills up with methane fumes. I think it’s safe to say that she’ll reach more people than blogs will.
While I do think that weblogs are challenging traditional access to the fashion world, I don’t think they’re changing it completely. Like it or not, blogs don’t have the authority or aspirational aspect that print magazines do. Things are changing—and I think good, insidery sites such as Fashionista are a sign of this—but when you try to pull a “Don’t you know who I am?” as one Coutorture-affiliated site did at the 3.1 show in February, it’s pretty clear that traditional media are still seen as more important.
That said, I think print mags have been approaching the web all wrong–basically, putting a tiny “for more, go online!” at the ends of their stories–but this is changing. Teen Vogue and Glamour both have great staff-written blogs, which not only allows these magazines to stay relevant in a digital world, it also has the potential of crushing much of the competition. I think it’ll be interesting to see where the ad dollars and readership go over the next few years, particularly as Conde Nast ramps up its online content. My prediction: Print-affiliated sites will dominate, but the actual magazines will die if they don’t freshen up their content.