piperlime

Piperlime is the newest branch of the Gap Inc. family. It’s… an e-commerce shoe site. For shoes that you can already buy elsewhere. And the shipping, though free, takes “four to seven business days.” The shoes are allegedly chosen by Gap employees (ooh, Dr. Scholl’s!), and the editorial voice is trying to do Lucky and failing miserably. Like I said before: Gap just doesn’t get it.

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